Thought Leadership

Please visit my LinkedIn Blog Page for thoughts on the industry, people and human motivations

"Pull It Back"...

Don't Push Your Brand Into the Future, Drag It From Your Ideal Future Into The Present

Cracker Barrel. Shall we beat this one to death? No, but I'd like to use it as an example of how we at EdgeCraft (myself and strategic partners) like to approach challenges like this. When I started following this story, it brought back a memory that had been all but locked in a dusty trunk in the attic:

You Don't Know Me. You Should.

As I come upon the THIRD anniversary of my job elimination at the hands of an incompetent CEO who was let go shortly after he gave me the "last in, first out" rationale (highly strategic), I have a few observations for the folks who don't consider people like me for certain positions:

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