Agencies

FOR AGENCIES

You didn't build this agency to lose on positioning.

The work is there! The talent is there! The win rate should be too.

Most agencies losing pitches aren't losing on capability — they're losing on clarity. The inability to articulate a specific, differentiated reason to buy in the first 90 seconds of a pitch. The sense that clients could go anywhere and get something similar. The slow bleed of the margin because no one has time to fix what's broken underneath the work. EdgeCraft was built to solve exactly this. We've been on both sides of the table — running agencies, winning and losing pitches, managing clients, and rebuilding what wasn't working. We know where agencies leak, and we know how to stop it.

"Steve worked in an extremely collaborative manner, acting as if he were 'one of our own.' He quickly built a rapport with our teams and was able to provide smart and actionable changes."

— JIM ELMS, FORMER CHAIRMAN & GLOBAL CEO, INITIATIVE

Two people working at a desk with various papers, color swatches, and a laptop, discussing design ideas.

How we close the gap

WIN MORE New Accounts & RETAIN or GROW current clients

WIN with TOP LINE GROWTH: whether it's winning new business, or retaining and growing current clients, YOU need to be YOU and let the rest be the rest. UNIQUE and DIFFERENTIATED POSITIONING expresses the reason why brands will want to work with you, giving you the edge in pitches

1) Find Your Mission: Codify what makes your Agency special; communicate clearly and concisely the “reason to buy” YOUR agency

2) Your Differentiation is what your clients would miss if they went elsewhere: WHAT THEY’RE GIVING UP and why THERE IS NO SUBSTITUTE

3) It is why the best in the business will want to work with your agency.

WIN with BOTTOM LINE GROWTH: Profitability & EBITDA gains allow you to make the capital investments in tools, talent and innovation you need to retain your edge

  • Contract & Compensation Analysis & Renegotiation Consultation & Road Map

  • Agency Services “UpSell” Strategies and Training

    • Create greater intra-media discipline integration

    • Create greater intra-agency integration (Strategy + Creative + Data Science + Media)

Kind words

  • ★★★★★

    “Steve deeply understands the digital marketing landscape. He quickly identified a challenge I was facing with our new business model and made recommendations that provided more flavor around key marketing messages. We are implementing them now. Fast win, home run for sure. Only someone who really understands marketing would have come up with that solution.”

    — Veronica Fielding, CEO Digital Brand Experiences

  • ★★★★★

    “We hired Steven to assist on a project to tackle tactical, workflow issues we had related to media billing, vendor payment and employee accountability. Steve worked in an extremely collaborative manner, acting as if he was "one of our own". He quickly built a rapport with our teams, and was able to provide smart and actionable changes to our systems, workflow and team roles and responsibilities. He identified several areas to reduce financial risks During the process, Steven also identified opportunities to increase integration between our media teams and the greater agency. Based on our experience, we commissioned him for a second project to help build a media roadmap for one of our major clients, helping us navigate data-led optimized channel planning. I have a very positive experience with Steven (twice) and recommend him without hesitation.”

    — Jim Elms, former Chairman & Global CEO Initiative, Chief Engagement Officer Barkley