Talent

FOR TALENT

You've earned your seat. Now let's! figure out what's next.

Performance coaching for marketing professionals who are done guessing.

There's a specific kind of stuck that senior people don't talk about. You're good at your job. People respect you. But something isn't connecting —between where you are and where you know you could be. Or between how you lead and how your team actually responds. Steve Piluso is a certified professional coach with 30 years inside the industry you're navigating. Not a career consultant. Not a LinkedIn guru. A thinking partner who has sat where you're sitting, managed who you're managing, and made the calls you're making — and can help you see what you can't see from inside it.

Steve holds a professional coaching accreditation earned in 2022 and brings an obsessive focus on human psychology, motivation, and what actually drives performance — for individuals and the teams around them.

— ABOUT STEVE PILUSO, EDGECRAFT MEDIA

Three ways to work together

Unlock the POTENTIAL and PRODUCTIVITY in your Employees, in yourself

Certified Professional / Performance Coaching, Combining:

✦ Formal training through a reputable, Marketing Industry-centric ICF Certified Program

✦ Two Years of Formal Sessions, coaching individuals towards goals

✦ 20+ Years managing teams and individuals to high performance and goal attainment

Coaching for Groups & Teams:

“First Time People-Manager” Training: Many employees get to a point early in their career where they find themselves managing a small team, with no training, no experience. They commit the Cardinal Sin of being “liked” vs. “respected” or are simply at a loss with how to manage expectations, workload, deliver difficult news. We will work with groups (or individuals) to help them transition from “individual contributor” to “people manager”

Working with teams to uncover morale or corporate culture issues; what they need, want, expect. I’ll use anonymized input to work with company management / HR to address issues and/or craft a winning environment and culture

Retained “Office Hours” as a perk for senior leaders: I will spend one day at a frequency requested by you; individuals at certain levels sign up for 45 minute blocks in advance for what they need, whether that’s one session or many. You offer this to employees to demonstrate your commitment to their growth and excellence. Additionally, I will anonymize data and report back to Company Leadership where there may be challenges or opportunities to improve the workplace, leadership unity and company performance, working with you to craft endpoints and the road-map to attain them.

Coaching for Individuals:

1st Session: Situation Assessment & Goals (Free)

Subsequent Sessions: Goal Setting, Road Map, self assessment, “truing up” to Goals, on-going work to keep you on track (4-6 sessions, weekly or bi-weekly)

Initiated by individuals who feel held back or left behind, or take a very personal interest in their growth and success

Initiated by Human Resources:

✦ Rewarding and/or grooming High Performers towards Leadership Positions

✦ Getting employees “on track” when potential is recognized, performance needs to be improved